MASTER ODOR REMOVAL EXPANDS INTO NEW MEXICO
Seasoned Sales and Real Estate Professional Dave Guthrie Chooses Master Odor Removal for His Next Entrepreneurial Venture
ALBUQUERQUE, NEW MEXICO — Master Odor Removal (MOR), a specialized professional odor-removal company serving residential, automotive, commercial and other interior environments, is expanding its national presence with Master Odor Removal – Albuquerque, led by business partners Dave Guthrie and Mark Mefford.
For Guthrie, the move into Master Odor Removal represents the next chapter in a career built around sales, relationship development, real estate and serving customers throughout New Mexico.
Guthrie brings decades of sales-related experience to the new venture, including extensive work in commercial vehicle sales, real estate and mortgage lending.
Since 2022, Guthrie has worked as a Licensed Associate Real Estate Broker with Coldwell Banker Legacy LLC. Before returning to real estate, he spent approximately seven years as the New Mexico Commercial Sales Representative for Creative Bus Sales, Inc., now Model 1, representing commercial transportation solutions throughout the Albuquerque-Santa Fe metropolitan area.
He later served as Director of Bus and Fleet Sales for Tillery Bus Sales in Moriarty, New Mexico. Earlier in his career, Guthrie worked in the mortgage industry, including as a Purchase & REO Loan Consultant, drawing on many years of experience helping homebuyers navigate the financing process.
Throughout those roles, one common thread has remained: sales, relationships and solving problems for customers.
Now, Guthrie is putting that experience behind a business of his own.
“My work background has always been around sales, with multiple years in the bus sales business and real estate business,” Guthrie said. “I have always had an entrepreneurial spirit and was looking for an opportunity that I could own and operate from a home office.”
For Guthrie, however, finding just any business opportunity wasn’t enough.
He wanted a specialized service that could benefit from his sales experience without placing him into an already crowded marketplace.
“MOR offers all that and then some with the marketing, training and ongoing support,” Guthrie said. “Additionally, I wanted something that was very unique, did not have a saturated marketplace, and was something that I could do or manage as I moved into a retirement lifestyle.”
A BUSINESS BUILT AROUND EXPERIENCE — NOT STARTING OVER
Guthrie’s decision reflects an increasingly attractive entrepreneurial path for experienced sales professionals: taking the skills developed over an entire career and applying them to a specialized business they can build and manage themselves.
Rather than abandoning decades of professional experience, Guthrie sees Master Odor Removal as an opportunity to leverage it.
Relationship building, prospecting, understanding customer needs, communicating value, developing referral networks and providing professional service are skills that transfer naturally into the Master Odor Removal business model.
And in New Mexico, Guthrie and Mefford see significant room to grow.
The partners intend for Albuquerque to be only the beginning.
“My business partner Mark Mefford and I desire to service all of the state of New Mexico and then move on to other areas of territory opportunities,” Guthrie said.
BRINGING SPECIALIZED ODOR REMOVAL TO ALBUQUERQUE AND NEW MEXICO
Master Odor Removal specializes in treating difficult interior odor problems in homes, luxury residences, apartments, automobiles, dealerships, commercial properties and other interior environments.
The company addresses challenging odors including cigarette and cigar smoke, marijuana smoke, pet urine, cooking odors, musty odors and difficult-to-identify mystery odors.
Rather than relying on ozone, chlorine dioxide or fragrances designed to cover odors, Master Odor Removal uses its specialized direct-application process designed to address odor contamination at its source.
MOR’s business model also gives Guthrie and Mefford the ability to develop relationships across several industries simultaneously.
Potential clients and referral partners throughout New Mexico include homeowners, real estate professionals, property managers, apartment communities, automobile dealerships, hotels, short-term rental operators and commercial property professionals.
Guthrie’s real estate background provides an especially strong connection to one of MOR’s important markets.
Persistent odors can become an obstacle when preparing a property for sale, lease or occupancy. Smoke, pet and cooking odors can remain even after conventional cleaning, painting or carpet cleaning has been completed.
For real estate professionals, property owners and managers, professional odor remediation can therefore become part of preparing an interior for its next occupant or buyer.
FROM SELLING PRODUCTS TO BUILDING AN ASSET
For Guthrie, Master Odor Removal also represents something different from traditional sales employment: the opportunity to use his sales ability to build an enterprise of his own.
After years of representing other companies and helping customers make major purchasing decisions, he and Mefford can now put that experience toward developing their own market.
Master Odor Removal was particularly attractive because the business can be operated from a home office, does not require a traditional retail storefront and operates within a highly specialized service niche.
It also gives the partners flexibility as they plan for the years ahead.
The objective isn’t simply to stay busy.
It is to build a business that can complement the lifestyle they want while continuing to capitalize on decades of professional experience.
MASTER ODOR REMOVAL CONTINUES NATIONAL EXPANSION
The addition of Albuquerque and New Mexico represents another step in Master Odor Removal’s continuing national growth through independently operated licensed territories.
MOR licensees come from a variety of professional backgrounds, but many share a similar objective: they want greater control over their future without having to create an entirely new business concept from scratch.
The Master Odor Removal program provides licensees with training, operational guidance, marketing resources and ongoing support while allowing them to develop their own protected markets.
For experienced professionals like Guthrie, that combination provides an opportunity to apply skills they already possess to a specialized service category.
Albuquerque is the starting point. Guthrie and Mefford’s vision is New Mexico — and potentially beyond.
ABOUT MASTER ODOR REMOVAL
Master Odor Removal is a specialized interior odor-removal company serving residential, automotive, multifamily, real estate, hospitality, marine and commercial markets.
With decades of odor-removal experience behind its methods, Master Odor Removal focuses on source-oriented odor neutralization using specialized direct liquid application rather than masking fragrances, ozone or chlorine dioxide treatments.
The company serves customers through independently operated licensed territories across the United States and continues to expand into select markets.
Master Odor Removal — Neutral is the New Scent Standard!™
We Do MOR!™
MEDIA / BUSINESS INQUIRIES
Master Odor Removal
National License Development & Corporate Office
Boca Raton, Florida
MASTER ODOR REMOVAL – ALBUQUERQUE
Serving Albuquerque and expanding throughout New Mexico
Partners: Dave Guthrie & Mark Mefford
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